Frontline Seed, Insights

What Founders Want: A survey of pre-seed and seed founders

Posted 19 May 2022

4 years ago, a team of VCs from Creandum (Carl Fritjofsson), University of Chicago (Owen Reynolds) and Newfund (Henri Deshays) measured the disparity between how founders and VCs view their relationship with each other, and asked if self-proclaimed “value-add” VCs really could stake claim to that label.

That research has been incredibly valuable for us here at Frontline – we find ourselves referring back to it time and time again, and know that many other funds do too.

But since that research was published we’ve experienced a global pandemic, record levels of venture capital investment, a major downturn in the public tech markets, skyrocketing inflation, and the outbreak of war in Europe.

It’s safe to say that things have changed rather drastically, and we’re sure that founder priorities will have changed too. So we created a survey to see what today’s founders want.

You can now read the full results of the survey, and our analysis of the ranking, here.


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