Frontline THE FORESIGHT ON YOUR JOURNEY

TripActions

TripActions is a travel management company for businesses and business travelers. Booking and managing travel can be done on the web or via a smartphone app.

Founders: Ariel Cohen and Ilan Twig
Headquarters: Palo Alto
Last Round Valuation: $4 Billion (July 2019)
Employees in Europe: 150 (Amsterdam, London)

Scope

Strategy: Advised CEO on European rollout and structure/content of international expansion board presentations
Sales: Advised CRO on European sales plan and introduced local customers
EMEA HQ: Coordinated CEO visit to Ams, Dub and Ldn and provided scorecard to select HQ city
Talent: Introduced CEO to GM candidates, interviewed several others.
Coaching: Coached newly hired VP of International

Results

0-150 employees in Europe in 18 months
Rapid global support of large US customers
Strong culture in place through early hires
20-person Engineering team now in place
Lufthansa has invested in the company and become a strategic partner

“

We’ve grown from 0 to 150 people in EMEA in 18 months. Such a fast start is only possible when you put strong foundations in place – and Frontline was instrumental in helping us do just that. They set up key meetings and accompanied me around Europe to select an EMEA HQ city. They introduced multiple quality candidates from their local network—from GMs to Sales to Finance—and one of their partners even coached one of my VPs for six months. Their deep operating experience in EMEA made the advice pragmatic and actionable. Just what we needed to make EMEA a growth driver for Tripactions globally.

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