How US Software Companies Win (and Lose) In Europe

Frontline Growth is a venture fund for North American companies looking to expand to Europe.

Our 2023 report presents the latest insights for CEOs considering European Expansion, on topics including expansion timing, org design, and go-to-market strategy.

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“EMEA plans need to sit within the company’s broader strategy. If your product drives productivity or there’s greenfield opportunity, grasp the moment. You might be one of the few that can accelerate while others pull back.”

Wendy Harris
Wendy Harris

SVP International, Gong

Top performing companies are now driving up to 40% of revenue from Europe, however, the vast majority aren’t capturing the opportunity.

Our latest research looks at the learnings from more than 200 companies that expanded into Europe over the last decade.

of Global Revenues are driven from Europe, for top US companies


of US companies land in London, Dublin, or Amsterdam


of EMEA GMs depart within two years of expansion



In our 2023 edition of The European Expansion Report, we explore 6 key topics to help CEOs focus on the decisions that matter most:

1. Market & Expansion Data
2. Timing
3. Go-to-Market
4. HQ Location
5. Talent, Org Design and Culture
6. Product Localization

Download the full report below to discover all of our new insights, or head to our blog for a summary of all the research findings.

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