Best in Class SaaS

Posted 20 February 2018

Self serve enterprise SaaS products have gone from being a niche category, to now accounting for the majority of enterprise SaaS IPOs.

We teamed up with Notion Capital to study the rise self-serve SaaS.

You may be surprised to learn:

  • Self serve companies are some of the fastest growing SaaS companies in the public markets, with Shopify growing +67% YoY, Wix +47%, and Atlassian +42%.
  • Self serve SaaS companies are some of the least and most capital efficient enterprise SaaS companies. Shopify has a 7 month payback time, while Box has a payback time of 40!

Why is that?

Of companies that disclose dollar based net expansion, our average company retained 115% of its users.

Find this and much more, inside our 27 page slide deck.

A big thanks to Chrys Chrysanthou, the team at Notion Capital (Kate Hyslop and Jordan Taylor) and our very own Carolina Küng for making this happen.


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