Lead Generation and Qualification Tactics

(featured Allyson Barr, VP of Marketing at Boxever)

This month's Frontline CXO event featured Allyson Barr, VP of Marketing at Boxever (one of our portfolio companies!). In this session, Allyson covers lead generation and qualification, budgeting, measuring success, building personas, and more. Follow along with the presentation's audio: https://soundcloud.com/frontlinevc/lead-gen-qualification-tactics-with-allyson-barr-of-boxever-cxo-event